After conducting a competitive analysis and reviewing MedTech Solution’s existing content, the project scope for building its website expanded into a nimble rebranding campaign.

We simplified its goulash of information and services into the digestible slogan, “IT for Healthcare” and created an infrastructure off this core message.

First to change was the company’s name. Its previous name, MTShealthcare, was vague and did nothing to denote what sort of healthcare services it offered. We quickly discovered the MTS acronym stood for Medical Technical Solutions which, while more descriptive, was a mouthful. Instead we suggested the MedTech Solutions, which satisfied our client’s requirements for description and brevity.

Expanding off the “Solutions” in the company’s name, we packaged its services into a suite of four categories. “Care” was used as either a prefix or suffix in each category, creating a name architecture that unified its business solutions and reinforced the slogan "IT for healthcare."

To visually identify and differentiate each service we created icons, which expanded further upon the “Care” theme by including hands in all of the graphics.

A consistent color scheme of white, light grey, bright blue and accents of bright red, preserved the company’s original colors. By subtly rearranging the color hierarchy to use less light grey and more red, we made its sale messages easier to read and emphasized the Call to Action items on each page.

Keeping form with the theme of reducing clutter and promoting a unity of technology and healthcare, we modified the company’s logo and typeface, as well.

For the logo, we flattened the previous design to a 2D plane making it more scalable and visually appealing across multimedia platforms. We simplified the sun formation to make it less busy, reinforcing the company’s core themes of simplicity and care.

Likewise, we chose the contemporary typeface Karla, which has unique characteristics to each letter, making it feel engineered yet human at the same time.

We worked closely with an engineer to develop the site on the backend platform of the company’s choosing, receiving overwhelmingly positive feedback upon its launch.

Experience

Website
Mobile Optimization
Multimedia Content (Words & Images)
Sales Sheets
Press Kit
Print Communications
Trade Booth

Growth

SEO
Site Mapping
User Metrics
Web Measurements & Analytics

"

IT's day & night from where we were & where we are now.

Friends created new content around our products & services, ultimately rebranding Med Tech Solutions as part of a new strategy.

Our customers have complimented us on the simplified look & feel.

"

Gary Jacobs, Director of Marketing