1/ Understanding

• Stakeholder Insights

• Brand Onboarding With Existing Assets (i.e. vision, values, mission statements, processes)

• Background Details

2/ Research & Discovery

• Competitive Analysis

• Current Market Positioning & Strategy

• Expert Audit & Insights

• Customer Research

3/ Brand Architecture

• Current Brand Asset Audit

• Build Big-Picture Framework

4/ Brand Strategy

• Brand Guidelines Development

• Language Alignment

• Story & Personality

• Positioning & Messaging

• Market Opportunities

• 1 Year Roadmap

• KPIs: 6mo, 12mo, 60mo

5/ Aesthetic

• Creative Brief

• Naming Architecture

• Logo

• Graphics

• Images

• Messaging Framework

• Colors

6/ Delivery

• Brand Book

• Style Guide

1/ Planning

• KPIs

• Key Dates

• SOW

• Three Key Stakeholder Interviews

2/ Research

• Review Elements To Salvage

• Review Key Areas To Change

• Platform / Medium Audit

• Competitive Matrix
  

3/ Content

• Interviews

• Storyboarding

• Google Doc Collaboration

• Refinement

4/ Design

• Aesthetics / Theme / ConceptFeedback

• Populate Content

• Supporting Graphics

• Icons

• AnimationsIllustrations

• Iterations

5/ Internal Alignment

• Alignment Retreat/Workshop

• Employee Training

• Videos

• Dedicated Learning Web Portal

6/ Brand Assets Updates

• Templates

• Sales Decks

• Business Cards

• Letterheads

7/ External Alignment

• PR

• Social Strategy

• Customer Touch Points

8/ Evaluation

• Assess Success Against Goals

• Review Recommendations

• Develop Plan For Future Work (If Needed)

9/ Support