The first thing we noticed when we started with the client was that it had achieved success by growing in reaction to the marketplace and therefore had never paid much attention to creating a coherent identity.

The company’s website was crammed with paragraphs of small text and included low res photos showing an ambiguous industrial facility that did nothing to suggest what the company specialized in or what made it unique.

After conducting a competitive analysis, we found bland visual and editorial narratives were an industry standard, so we took the helm to help CustomFab USA stand out.

Digging into the company’s history, we built a brand that reflected its origin as a family run business that grew into a large industrial organization, which continued to stay true to its patriotic roots by making everything in America.

We disseminated the company’s new narrative throughout its brand collateral. Its website now features large images of textiles and industrial sewing equipment. Sharp editorial reiterating the company’s commitment to quality, professionalism and its country, creates a powerful identity that has helped CustomFab USA stand apart from its competitors and generate a higher number of sales.

To support CustomFab USA’s visual and written message, we used the typeface Stratum. This industrial and modern looking font is geometric, angular and subliminally recognized as the heroic font used in so many of today’s superhero movies. 

Elaborating further with this patriotic brand positioning, we made similar changes to the the company’s name and logo, placing USA to the end of the company name and adding its now iconic star and stripes.

Once the company began to hear positive feedback and see returns generated by its makeover, we came on as its external marketing team, taking brand activation to the next level. We created letterheads, shirts, brochures, trade booths, newsletters, interior design, signage and ads to support the company’s revived theme and position as an industry leader.

When the company moved warehouses, we advertised the move with a timelapse video. After this we helped calibrate its new industrial space to match its website. We fabricated a sleek metal and blue sign to welcome visitors and repurposed graphics and themes we used on the website to make people feel they weren’t in just any random manufacturing plant, but at CustomFab USA.

Today we continue to work with CustomFab USA on marketing campaigns, brand activation and additional collateral, assisting the company with all communication and promotional needs.

Experience

Interior Design
Building Signage
Brand Merchandise
Photography & Video
Editorials
Website
Print Communications
Email Campaigns / Newsletters
Banner Ads
Press Releases
Pitch Decks
Tradeshow Materials

Growth

A/B Testing
SEO
Measurement
Analytics
Marketing Plans