STRATEGY
Belief
A brand is a clear & powerful belief that propels a company's actions and compels people's preferences.
Businesses must grow, and great brand strategies are vehicles for growth.
Brands don't appear out of a moment of creative genius but are methodically constructed and built with the purpose to fuel growth. Without this clear goal to steer towards, it becomes no more than a pretty facade that lacks substance.
Services
1/ Understanding
Stakeholder Insights
Brand Onboarding With Existing Assets (i.e. vision, values, mission statements, processes)
Background Details
2/ Research & Discovery
Competitive Analysis
Current Market Positioning & Strategy
Expert Audit & Insights
Customer Research
3/ Brand Architecture
Current Brand Asset Audit
Build Big-Picture Framework
4/ Brand Strategy
Brand Guidelines Development
Language Alignment
Story & Personality
Positioning & Messaging
Market Opportunities
1 Year Roadmap
KPIs: 6mo, 12mo, 60mo
5/ Aesthetic
Creative Brief
Naming Architecture
Logo
Graphics
Images
Messaging Framework
Colors
6/ Delivery
Brand Book
Style Guide
Some of Our Projects With Friends
